As bloggers, I think we all get stuck with writer’s block now and then. If you’ve been blogging for a long time, you may feel like you’re running out of ideas sometimes. If you’ve got a new blog, you should have a lots of ideas, but you may be feeling overwhelmed or like you want to start creating better, shareable content.
When I first started this blog, I had tons of things I wanted to say, but I didn’t know how to present them. I also had this weird feeling like I was behind the curve, posting about tired old topics. But it’s so important to remember not to compare your journey with others. I realized that I can only share what I know, and that authenticity is always better than being “ahead of the curve.” My perspective is unique because I’m unique. I just have to let that come across in my writing.
These tips really helped me get some clarity and ideas for how to format my posts and what to write about next. If you’re in need of some content clarity or help with post ideas, read on!
Check with your audience!
Conduct a reader survey, pay attention to what is most popular on your site, and use any questions people ask you as inspiration for new posts. For example, one of the most popular posts on my blog is about how to organize blog post ideas. That tells me that people really need help with blog post ideas, so that’s part of the inspiration for this post you’re reading right now. Bam.
Join forums, groups, Twitter chats, and message boards.
Find some kind of active community or social space where you can get some inspiration. Forums, message boards, Facebook groups, and Twitter chats are all great places to start! Find one related to your niche and join the conversation. What are people talking about? What are some issues and concerns they are having? How can you write a post that will help them? Pro-tip: If they allow it, you could come back and share your post with the group!
Do some research.
Research isn’t just for college essays. You can take some time to research your niche and your audience to find something to post about, or just to learn new things. Sites with stats and tools are really useful. Some sites to get you started:
Don’t forget that you can also use social media sites like Pinterest, Twitter, and StumbleUpon to get ideas for what people are searching, asking, and talking about online. Also, try to think think outside of the box. For example, Amazon is an online store but their bestseller lists are a great way to find out what people are interested in.
Do a round up or create a series.
Do a round up or list featuring the best and most popular posts or items in a topic. You could even feature posts from your own site. To keep this “fresh” the posts would need to be evergreen, meaning the content will remain relevant for the next few years, but I like that it gives you a new post and it helps people find content on your site that they may have missed the first time.
You can also create a new series. Take a topic and break it down into subtopics — each subtopic can be a new post. Promote the series and publish posts over the course of a few weeks (or keep it ongoing). This will keep people coming back to check out the new posts in your series. Some popular examples are income reports, weekly links, and monthly goals.
Watch or read the news for current events.
Watch the news, read the newspaper, or read news sites. You may be able to find an article that inspires you to write. Or, you may find something new to talk about in your niche, especially for big topics like fashion, health, and tech. That’s exactly how I found the inspiration for my post, Business Lessons Learned from Jessica Alba. I heard about her massive success and I just had to share!
Create a topic outline for your blog.
A lot of times, when I feel stuck on new ideas, it’s because I keep thinking of the same stuff over and over. If you have a similar problem, you should try creating a topic outline for your blog. You just make an outline of your blog topics and break them down as much as you can to give you some clarity. It may even show you some areas that you’re neglecting or give you ideas for topics to start covering. I’ve made a topic outline for my own blog, and I’ll share how I made it soon!
Put yourself in your readers’ shoes.
What are some things you wish you knew before? What have you struggled with? List some topics where people have questions or problems and then use those topics to come up with some ideas for posts. Using this train of thought will make it easier to come up with content in response to those those problems that will really resonate with your readers. This content can be in the form of how-tos, advice, tutorials, and lists.
Elaborate on points from your previous posts.
Go into your posts, starting with the most popular or most recent, and find a point or subject in the post to elaborate on. I’m sure your readers would love to hear more, and you can link them to your new post after you publish it. For example, from this post I have ideas for at least 2 new posts, based on the bullet points I’ve made.
Collaborate with another blogger or creative.
Collaborating with other bloggers and creatives can give you a fresh perspective. Maybe that person knows more about photography than you do? Why not work together on a webinar or a guest post? It can only be a win-win for your readers to get a collab with the both of you.
Use your own life, blog, or business as inspiration.
Give some insight, share what you’re working on, an event you attended, something you’ve learned, or provide a behind the scenes look. Your readers would love to read more about you or your blog/business, and it’s a great opportunity to make a connection.