6 Business lessons I learned from Jessica Alba

Business lessons I learned from Jessica Alba

Everyone is talking about Jessica Alba, the actress who we’ve seen in movies like Sin City, Honey, Machete, and in shows like Dark Angel (still my favorite project of hers).

Even though she’s well-known as an actress, what’s getting the most buzz now is the fact that she is a successful businesswoman and the founder of The Honest Company — a company that sells organic, non-toxic, and eco-friendly diapers, bath & body products, and cleaners.

Honest was founded in 2011, and in this short time, her and her team have built a such a strong brand. They went from being a small startup to what is now huge company valued at $1 billion and generating over $150 million in revenue a year (and growing). Jessica now has a fortune of about $200 million and is on track to joining Forbes’ top 50 list of America’s Richest Self-Made Women. Such an inspiration!

Jessica recently did an interview with Forbes magazine, in which she discussed about her company and how she built it into the massive success that it is today. I’ve always been a fan of Jessica, and I love reading about how she did it all — so inspiring!

Here are a few lessons about business and entrepreneurship that I took away from Jessica’s interview.

1. Have a purpose

Part of the reason Jessica founded her company was that she was (and still is) concerned about the ingredients in her household products. She focused on reforming the 1976 Toxic Substances Control Act, which has allowed more than 80,000 chemicals to remain in household products untested.

I like that she has an actual purpose that she works for. I think it allowed her to make the right decisions for her company because she was so driven. Speaking of drive…

2. Let your passion drive you

Since Jessica was a little girl, she’s always had sensitive skin. In 2008, when she was pregnant with her first child, she used a detergent that broke her out in hives. She started doing some research and found some disturbing ingredients in the products she had been using. She wondered how and why these products were safe for children if they weren’t even safe for her. She sought out products to fit her needs but didn’t find any that she liked. And that’s how her idea was born.

The passion she has as a concerned mother and as someone with sensitive skin is what drives her. As entrepreneurs, we all have something that drives us. The key is to make a business out of it!

3. Find a niche market

When Jessica founded her company, there were no brands at the time positioning themselves as the leader in eco-friendly, safe, and nontoxic products. Jessica and her team saw a perfect opportunity and went for it. I’m sure there were smaller companies making natural products, and of course there were tons of companies making regular products, but there was nothing like hers. I think that’s the key to standing out in a market like that — finding a specific niche that you can serve.

4. You don’t have to do it alone

It seems like Jessica was clear on her strengths and weaknesses from the beginning, and new that if she was going to build a successful company that she would need the best people around her. So she surrounded herself with a great team of people — a non-profit leader to help her research ingredients and survey the market, a web entrepreneur to help launch the business online, and a product specialist. Her daughter was a her inspiration and her husband was her support.

5. It’s ok to start small

The Honest Company started out selling diapers, which has always been their most popular product. But they knew they wanted to be seen as more of a global brand than just a diaper company. So once that part of the business was solid, they raised funding to start making other products like dish soap, detergent, multivitamins and even nursery furniture. They also intended originally to only sell products online, but once the company started getting popular, they were approached by several boutiques and shops about bringing their products into stores. The company is even making plans to go global and sell to England, Australia and China very soon. They’ve come a long way from selling diapers!

I like that the company didn’t start out trying to do everything at once. They niched down in the beginning, and as the company grew it expanded and evolved into what is now on the way to becoming a lifestyle brand and a household name. Now THAT is how you start and run a company.

6. Be Patient

It took Jessica 3 years to startup her company, from concept to the time it was officially founded in 2011. I’m sure it was frustrating for her at times, and she has said that many people doubted her, but I’m sure she’s glad now that she didn’t give up.

This was a fantastic interview! Read the article for yourself over at Forbes.com.

Source: Forbes

Movie Talk

Movie Talk

Let’s talk movies! This is the first post in a series where I share some of the movies I’ve been watching lately. I love summertime, because there’s always so many movies out to see.

I’ve still got over half of the movies left on my Most Anticipated Summer 2015 list that I can’t wait to see, plus some others from my watchlist that are coming out very soon.

I’m testing out this format to see how I like it. I may still do reviews for movies that I’m really psyched for, but I’m not sure yet. We’ll see! Ok, on to the list.

The Duff (2015)

Trailer | iTunes
I am so late seeing this movie, since I had planned to see it in the theater. But I saw it recently and it was so good! The Duff is about a high school girl named Bianca who realizes the is the DUFF (Designated Ugly Fat Friend) of her group. This movie is hilarious, so awkward, and full of heart — everything I love in a teen movie. Mae Whitman (who plays Bianca) was so fun to watch, and Robbie Amell (the jerk that labeled Bianca as a DUFF) was so charming. I felt like I was supposed to dislike his character but I just didn’t. I highly recommend this movie if you’re looking for something that’s a cross between Easy A and Mean Girls. Rating: 5/5

Avengers: Age of Ultron (2015)

Trailer | iTunes
This is the 2nd installment of the Avengers franchise from Marvel. I loved this movie so much! It was full of so much action and so many inside jokes. I’m such a huge fan of all of the Marvel movies, and I’m excited to see what comes next (Ant-Man and Fantastic Four — although FF is not in the MCU). I’ll admit that didn’t think it was as good as the first movie, but it was still really, really good. Rating 5/5

Interstellar (2014)

Trailer | iTunes
This. Movie. Was. Amazing. Definitely one of the best films of 2014. It’s a sci-fi/adventure/thriller about a group of explorers who use of a newly-discovered wormhole in space to seek out a new planet as a substitute for Earth, which is dying. Fantastic performances from an all-star cast (Matthew McConaughey, Anne Hathaway, and Jessica Chastain), and a truly thought-provoking film by Christopher Nolan. So good! Rating 5/5

Furious 7 (2015)

Trailer | iTunes
Not much to say about this movie. It was really good — lots of action, cars, explosions, fight scenes, and funny one-liners. The perfect action film. Plus, the scene at the end dedicated to Paul Walker was so beautiful and made me teary-eyed. Rating 5/5

Barely Lethal (2015)

Trailer | iTunes
Barely Lethal is about a teenage assassin/spy who sneaks off to experience a life as a normal teenage girl. This was one of my most anticipated movies this summer, just because of the casting — Hailee Steinfeld, Sophie Turner, Jessica Alba, Samuel L. Jackson, and Thomas Mann. That is a killer cast list for me. But when I didn’t see any marketing for it and then it went straight to video (instead of to theaters), and I knew it was a bad sign. Sure enough, the movie completely fell flat. I still enjoyed it, but I was so disappointed with how underwhelmed I was. It was almost like a Disney movie with extra curse words. I expected so much more! I’m still waiting for my badass female version of all these male-dominated action movies. Rating 3/5

The Loft (2015)

Trailer | iTunes
The Loft is about a group of married men who share a loft that they use for their extramarital affairs. This is another movie I was so excited for because of the casting. I’m a huge fan of Wentworth Miller, Karl Urban, and James Marsden. Rhona Mitra and Rachael Taylor are pretty awesome, too. I just love “whodunnit” type movies like this, where there’s a group of people and one of them is a liar/murderer, and you have to figure out who it is. It turned out to be a very light thriller with a not-so-thrilling ending. Even so, it was nice to watch Wentworth, Karl, and James on screen for an hour and a half. Rating 3/5

Jurassic World came out last week, and no I haven’t seen it yet, but I’ll see it soon! What movies have you seen lately?

For more movie stuff, follow me on Letterboxd!

New Music // 04

This is going to be a pretty big list, since I haven’t had one in a while! And I decided to switch it up a little bit and include some of my favorite cover art.

♪ Listen on Spotify

Tori Kelly - Unbreakable Smile

1. “Should’ve Been Us” – Tori Kelly

I’m a huge fan of Tori! I’ve already pre-ordered her album, which drops on June 23, 2015. I also love her title track, “Unbreakable Smile.”

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